The story of how you arrived to the beginnings of your business is worth telling. People buy from businesses that they can relate to or that they feel a bond with. There are thousands, maybe even millions of people who can relate to your story if you tell it right. And these are all your potential customers who understand your purpose with depth and want to be a part of it – even if it’s just purchasing your products, using your services, or having a business relationship with you. Your brand story should also serve a constant reminder to you of purpose, pride, and modesty.
Don’t get me wrong, the New Year is a great time to write down your goals for the upcoming year and to plan what you might ideally like to happen based on those goals. But there’s some amount of pressure surrounding New Year’s resolution ideals that I don’t so much like to take part in.
I like to look at the New Year as more of a “Hey, I survived this last year, I created some really great work that made some people happy, I am healthy, and there is still iced coffee available for my sleepless nights.” Wasn’t all of that enough?