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Bookish Marketing

NudgeLine is a great example of a complete naming and branding project for me. The company was previously under a name that was more of a genre title rather than a business name, and they were struggling to stay relevant in today’s ever-expanding field of book marketing for writers. We collaborated with the company to come up with name that was catchy and abstract – one that appeals to the humor and interests of authors. Using typefaces familiar to the writing world, we put a subtle twist on the logo and went into full-fledge branding mode for the logo, website, and print marketing for local meet-up groups using a defined set of images and color palette.