Makeup, Hair, & Lashes, Oh My!

Danielle, also known as DV, was looking for a simple monogram with a twist. With full-service skills in all things beauty related, she wanted a way to boldly brand herself in preparation for her salon opening. Using modern, classic letterforms, we merged illustrations with the letters to show features of the hair and face. A lock-up of her full name and title was given as an option along with the new monogram. We incorporated the new logo into her marketing pieces using black and white photos and poetic content. This approach highlights DV’s desire to make women feel like works of art, and her brand is a reflection of that.