Catering to Taste
While Basilico Italian Catering had previously developed a logo that they liked, they were lacking a system of colors and graphics that tied all their marketing pieces together. The owners expressed the desire to bring “flavor” and “sophistication” to the brand. Using a delicious color palette and delicate herb illustrations, we created a brand system that utilized a solid grid for the necessary images and text. We paid attention to incorporating secondary colors that were repeated throughout the colorful images of their events. Basilico now has a recognizable brand that is consistent and cohesive, mission accomplished.