If you have a brand guide to refer to, (let’s revisit that later), you’ll have noted that your logo should never appear pixelated or blurry. Having a low-quality rendering of your logo is a number one no-no for brand character. It would be equivalent to you showing up to work in sweat pants.read more
I’m sure you’ve already heard the phrase, “Persistence is Key,” but let’s talk about that for a minute and how it relates to your brand graphics. While we all love a little variety, branding is one area where–I’m going to coin my own phrase here–being “Persistently...read more
The story of how you arrived to the beginnings of your business is worth telling. People buy from businesses that they can relate to or that they feel a bond with. There are thousands, maybe even millions of people who can relate to your story if you tell it right. And these are all your potential customers who understand your purpose with depth and want to be a part of it – even if it’s just purchasing your products, using your services, or having a business relationship with you. Your brand story should also serve a constant reminder to you of purpose, pride, and modesty.read more
When you think of a brand, what you do think of? Or better yet, who do you think of? I’ll name a few that pop into my head: Nike, Starbucks, Coca Cola, Target… the list is longer than molasses. I’m sure you can identify in your head some tag lines, graphics, or...read more
Don’t get me wrong, the New Year is a great time to write down your goals for the upcoming year and to plan what you might ideally like to happen based on those goals. But there’s some amount of pressure surrounding New Year’s resolution ideals that I don’t so much like to take part in.
I like to look at the New Year as more of a “Hey, I survived this last year, I created some really great work that made some people happy, I am healthy, and there is still iced coffee available for my sleepless nights.” Wasn’t all of that enough?read more
As you become familiar with the ins-and-outs of being a business owner, or maybe you’re a seasoned vet, you might often encounter designers using various terms for printing techniques that can puzzle you. Often times the way in which your...read more